# Syncrowest Consulting: AI consultancy and training, West of Ireland > Personalised AI consultancy and training for businesses with 5 to 50 staff. Our AI Roadmap Discovery talks to your team, finds where AI can help and shows you what to do first. Based in Co. Mayo, Ireland, working with businesses across Ireland and internationally. Personalised expertise. Practical progress. We support you to identify where AI can make a practical difference, equip your team with the right skills and put it to work. Every plan is tailored to how your team works today. - Website: https://syncrowest.ie/ - Email: hello@syncrowest.ie - Free AI opportunity check: https://syncrowest.ie/check ## AI Roadmap Discovery: Phase 1 at a glance - 4 stages from kick-off to a roadmap - 1.5 hours for each one-to-one role interview - 6 to 10 roles interviewed, depending on scope - 10 to 15 priority opportunities identified Who it's for: owners and leadership teams of businesses with 5 to 50 staff who are using some AI already and want a clear plan for the rest of the business. ## How the discovery works A fixed-fee discovery tailored to your business, ending with a roadmap your leadership team can use as a business case. Every discovery follows the Horizon Method, our four-stage approach to finding where AI can make a practical difference in your business. Questions we answer together: - Where should we start? - Which tasks should stay with our people? - What should we put in place first? - How do we use AI safely with client and staff data? - How will we know it is working? - Who on our team will drive AI adoption within the business? - Is our information organised so AI tools can find and use it? The Horizon Method, in four stages: 1. Listen: We start with a kick-off meeting to agree your goals and who will be your AI Champion. We then talk one to one with people in each role about their working week, the systems they use, the tasks that take longest and where files and knowledge are kept. 2. Map: We look across the business for areas AI can support your team, and agree with you which tasks stay with people and where AI can take some of the load. 3. Prioritise: You rank each opportunity by how important it is to the business, we rate it on six measures, and together we agree the priorities. 4. Plan: We turn the priorities into a now, next and later roadmap, with indicative time savings and the AI tools that suit your team. Your leadership team can use it as a business case to decide what to invest in and in what order. The six measures used to prioritise: time it takes now, benefit, ease, cost, risk and data, and training needed. ## Three kinds of opportunity Many are small, specific tasks that can be put in place quickly. - Tier 1, Quick wins (most businesses start here): Everyday tasks done with an approved AI tool, such as drafting replies or summarising long email chains. - Tier 2, Assistants and workflows: Assistants set up for a repeated process using your own templates, such as reports or meeting packs. - Tier 3, Custom builds: Larger projects that need technical development and their own budget, such as a staff knowledge base. ## How AI can support a small business Some of the ways AI saves time in businesses like yours. 1. Pulling reports together. The problem: Reports draw on several spreadsheets and systems, and the numbers do not always match. How AI helps: AI fills your report templates and flags anything missing, then a team member checks it before it goes out. 2. Board and management papers. The problem: Meeting packs and policy reviews take hours to prepare. How AI helps: AI gathers the latest documents, writes a short summary and flags when a policy is due for review. 3. Getting know-how out of people's heads. The problem: Key knowledge sits with one or two people. How AI helps: A five-minute voice note becomes a step-by-step guide for new staff. 4. Organising chaotic document systems. The problem: Files are spread across folders, drives and inboxes, and finding the latest version takes too long. How AI helps: AI suggests a clear folder structure and naming system, sorts existing files into it and helps your team find documents by asking in plain English. 5. Writing content once and using it many times. The problem: Every newsletter, post and article starts from scratch. How AI helps: You write one piece and AI adapts it for each channel. 6. Getting messages right first time. The problem: The owner rewrites emails and proposals before they go out. How AI helps: Your team checks drafts against your key messages and tone first, so you review a stronger version. 7. Winning new customers, partners or funding. The problem: Research and follow-ups take time, and leads go cold. How AI helps: AI prepares meeting briefs, drafts proposals from your templates and reminds you when to follow up. 8. Meetings that take care of the follow-up. The problem: Notes get lost and actions slip. How AI helps: AI summarises the meeting, lists who agreed to do what and can update your project tracker. 9. Less inbox and calendar admin. The problem: Sorting emails and logging time eat into the day. How AI helps: A short morning summary shows what needs attention first, and AI drafts replies to common questions. 10. Turning unclear requests into clear tasks. The problem: Requests often arrive as long, unclear messages. How AI helps: AI asks a few follow-up questions and turns the answers into a clear task for the right person. Bigger projects for later: - Connecting your finance systems so spending is sorted and approved in one place. - Adding AI features to your own product or platform, with careful attention to privacy. - Asking questions of your business data in plain English. Not sure where to start? Try our free 3-minute AI opportunity check: https://syncrowest.ie/check ## A clear plan you can act on What you get back: - Your AI opportunity map: Where AI can support each part of the business, with less of the week spent on email, follow-ups and repeated admin. - A now, next and later roadmap: So leadership can decide what to invest in and in what order. - Tool recommendations for your team: Approved tools in place of personal accounts, for safer ways of working. - A grant aid summary: Research into grant aid your business may be eligible for, to support funding the next steps. - A recommended Phase 2 plan: Should you wish to continue. How we look after your data: - We remove names and identifying details before any interview notes go into an AI tool, and everything stays confidential. ## Phase 2, optional: Putting the roadmap into action This is where the savings in the roadmap are realised. Each piece is tailored to the priorities you choose. It could include: - A practical training plan tailored to the needs of your team and the tools you use. - Building the priority opportunities, with highly experienced engineers brought in for any custom builds. - An AI policy covering approved tools and how data is used, with a GDPR review. - A governance guide for how AI is managed day to day. There is no obligation to continue after Phase 1. ## About us Personalised AI consultancy and training. We are an independent consultancy in the West of Ireland, and everything we do is tailored to the people and processes behind your work. We work with a small number of businesses each month, so each programme gets our full attention. ### Kiara Murtagh, Director Kiara has over 20 years' experience in data science and consumer insight, including 15 years at dunnhumby, where she led commercial insight for Tesco and brands such as Diageo, Heineken and Kerry Group. She later built a small family business and began using AI in 2023 to win back time for the work that mattered most. She now leads Syncrowest's discovery programmes and trains non-technical businesses and teams to make AI useful in their everyday work, specialising in Claude and Microsoft Copilot. LinkedIn: https://www.linkedin.com/in/kiara-murtagh/ ### Enda Murtagh, Director Enda has more than 20 years' experience leading business transformation and delivery in financial services and healthcare. As Head of Business Transformation at PTSB, he led the bank's digital agenda, including new digital infrastructure, redesigned customer journeys and a new operating model for change. His earlier roles include business intelligence at UDG Healthcare and project delivery at AIG. He is currently Chief Financial Officer at Brightbeam, an enterprise AI delivery partner, and sits on the board of The Big Idea. LinkedIn: https://www.linkedin.com/in/endamurtagh/ ## Frequently asked questions ### The discovery #### What is an AI Roadmap Discovery? A fixed-fee review of how your team works today, ending with a plan that shows where AI can save your team time and what to do first. It is built from one-to-one conversations with your team, so every recommendation is tailored to your business. #### What is the Horizon Method? It is the approach we use for every AI Roadmap Discovery, in four stages: Listen, Map, Prioritise and Plan. Each opportunity is rated on the same six measures, so our recommendations are consistent and easy to compare, and your roadmap shows what to do now, next and later. #### How much of our team's time does it take? Each person interviewed gives about an hour and a half, and we usually speak with six to ten roles, depending on the size of your business. We agree the full schedule with you at kick-off. #### How much does it cost? The discovery starts from €6,000 excluding VAT. It is a fixed fee, agreed before we start, and depends mainly on how many roles we speak with. We confirm it after a short first conversation. #### Is there funding available? Some businesses may be eligible for grant aid towards AI and digital projects. Eligibility varies, so we research the options that may apply to you as part of the discovery. #### Do we need to be technical? No. The discovery is designed for non-technical teams and everything is explained in plain language. Where a project needs technical development, we bring in experienced engineers. #### We already use ChatGPT or Copilot. Is this still useful? Most small businesses now use tools like these, often for a handful of tasks on personal accounts. The discovery looks at where AI can make a measurable difference across your team, using approved tools safely. #### Which AI tools do you work with? We specialise in Claude and Microsoft Copilot, and also work with ChatGPT. We recommend the tools that suit your team and the systems you already use, such as Microsoft 365. #### Do you look at how our files are organised? Yes. We look at where your documents and knowledge are kept, whether that is SharePoint, OneDrive, Google Drive or email, and recommend practical steps so your team and your AI tools can find what they need. ### Your data and the EU AI Act #### What happens to our data during the discovery? We remove names and identifying details before any interview notes go into an AI tool, and everything stays confidential. #### Will AI tools use our business information to train their models? By default, the business versions of Microsoft 365 Copilot, ChatGPT and Claude do not use your data to train their models. Free and personal accounts can work differently, which is one reason the roadmap recommends approved business tools. #### Do we need an AI policy? If your team uses AI at work, a short policy setting out approved tools and how data is handled is a sensible step. We can prepare one in Phase 2, alongside a GDPR review. #### Does the EU AI Act apply to my business? Yes, if your business uses AI at work, including everyday tools such as ChatGPT or Copilot. For most small businesses the main duties are supporting staff to build AI literacy and labelling AI-generated images, audio or video that could be mistaken for real. Stricter rules for higher-risk uses, such as AI in recruitment, apply from December 2027. #### Can you give legal advice on the AI Act? We support businesses with AI literacy training, a record of the AI tools in use and practical policies. We are not solicitors, and where a question needs legal advice we will say so and point you to a specialist. ### Working with us #### Who will we work with? Syncrowest is run by its two directors, Kiara Murtagh and Enda Murtagh. Kiara leads our discovery programmes and training, and you may work with either of us. #### Do you work outside Mayo? Yes. We are based in Co. Mayo and work with businesses across Ireland and internationally. #### Are we committed to Phase 2? No. Phase 1 stands on its own and there is no obligation to continue. You can act on the roadmap yourselves or with us. Last reviewed October 2026. Answers about the EU AI Act are general information, not legal advice. ## Get in touch If this sounds like a fit, we would be happy to talk it through and answer any questions you have. - Enquiry form: https://syncrowest.ie/#enquiry (name, job title, company, email and optional phone) - Email: hello@syncrowest.ie - Privacy notice: https://syncrowest.ie/privacy Syncrowest Consulting, Co. Mayo, Ireland. Syncrowest Consulting is run by SyncroWest Limited, registered in Ireland, company number 806424.